Client: The Richards Group for Keurig Dr Pepper
Agency: Encore Live
Project: Dr Pepper Fansville Pit Stop activation
Produced the first real-life Dr Pepper Fansville town experience in Davis, Oklahoma during the OU vs UT college football rivalry game weekend. Secured and transformed a local gas station into an immersive Fansville pit stop with a pop-up Dr Pepper convenience store and gift shop filled with limited-edition Dr Pepper products and an exclusive Dr Pepper flavored fried pie.
Services: Creative Director – directed the creative development, design, and production of the Fansville set and experience.
Award: 2020 Gold ADDY for Out-of-Home & Ambient Media (The Richards Group)
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/dbd6fc72-5e9a-4a4e-92dc-9650d8542b85_rw_1920.png?h=f84dfa70635b3e064f642dc37eff353c)
AAF Dallas – Gold ADDY Award for Out-of-Home & Ambient Media
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/3f978a88-97f3-4918-b7ad-d6e24ef1252c_rw_1920.jpg?h=ac96571f829f61124ee0df1b631395e2)
Concept rendering
![Construction plans](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/52110cbf-734b-49f7-a468-ae0aff05fe44_rw_3840.jpg?h=8f642fc7762dad28f21364e9e8ec73d2)
Construction plans
![Gift shop elevation](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/f2fe3e8f-cca3-487a-8963-7c32caeefa94_rw_1920.jpg?h=ab1ec8fce915d229be08cf37f9577511)
Gift shop elevation
![Pre-construction](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/13f06b07-eda1-41fb-8b74-8afecb6dfca1_rw_1920.jpg?h=f7690d562702f2c5d700c27ecc45e906)
Pre-construction
![Gift shop construction](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/5bc1d7e3-4aec-498b-a1dc-8724cdbfafd8_rw_3840.jpg?h=044bc53b215ba1ef44bb991e830daf9e)
Gift shop construction
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/bd78391b-5e1f-451c-bb4f-8547a35bb2a4_rw_3840.jpg?h=278130cdfbb5763e654cd9ff454b1a56)
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/cef55e48-ac55-48ef-8028-a6276ce56d58_rw_3840.jpg?h=2c3981a11f92f69b718c4235c32a2e9f)
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/85a5b0bb-8ff3-4711-86e3-2f4a9c0178d6_rw_3840.jpg?h=bd50f9054f23d962ad758dabdd6d282a)
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/cbeabb5a-6865-4e0f-8cb6-2a70924ce991_rw_1920.jpg?h=8bb12c5c8ee56d280c0f561969355c9e)
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/66b695f3-0ac3-443b-8dd1-801f5098b185_rw_1920.jpg?h=eececa232bd8bd9877dcf3fdcf084e53)
![Limited-edition Dr Pepper Fried Pie](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/bea31cf6-0bba-407a-8c85-37e20134dc0f_rw_1920.jpg?h=0be1fac9eb4a58e984978d69bbaf0f64)
Limited-edition Dr Pepper Fried Pie
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/95354f20-468d-4aa0-9c3d-e3d42cedab3b_rw_1920.jpg?h=74e4616e4daee99faaebb4102dde9f4c)
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/7840be5a-a197-4645-92af-1fcb1ec367fd_rw_3840.jpg?h=d30aa4ba14255b6d22f64d3e80838aec)
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/4b6af241-92c9-45cd-b400-fe4e7a7407f2_rw_3840.jpg?h=69d5a4d2de0f9a627a1af9550f84b27f)
![](https://cdn.myportfolio.com/3589e13953ba3e0a68d87245dfd0feb2/55fcdace-0054-4281-a67d-6033eae0c08e_rw_1920.jpg?h=8cfbbd09f9be61b6d326d7d6bb668a86)