Client: The Richards Group for Keurig Dr Pepper
Agency: Encore Live
Project: Dr Pepper Fansville Pit Stop activation
Produced the first real-life Dr Pepper Fansville town experience in Davis, Oklahoma during the OU vs UT college football rivalry game weekend. Secured and transformed a local gas station into an immersive Fansville pit stop with a pop-up Dr Pepper convenience store and gift shop filled with limited-edition Dr Pepper products and an exclusive Dr Pepper flavored fried pie.
Services: Creative Director – directed the creative development, design, and production of the Fansville set and experience.
Award: 2020 Gold ADDY for Out-of-Home & Ambient Media (The Richards Group)
Recap video by The Richards Group
AAF Dallas – Gold ADDY Award for Out-of-Home & Ambient Media
Concept rendering
Construction plans
Gift shop elevation
Pre-construction
Gift shop construction
Limited-edition Dr Pepper Fried Pie
